工业技术与职业教育

地域性非物质文化遗产作为中华优秀传统文化的重要组成部分，承载着丰富的历史信息和独特的地域特色，是文化传承与创新的重要载体。其保护与传承不仅有助于增强文化认同感和民族自豪感，还能通过文创产品的开发，实现文化价值与经济价值的有机统一。基于文化三层次理论模型提炼非遗文创产品消费者需求要素，通过问卷调研和KANO模型分析，从本能层、行为层与反思层三个维度筛选出了基本型需求、期望型需求和魅力型需求共11项关键需求要素，并对各个需求要素进行了优先级排序，以此总结了地域性非遗文创产品的设计要点，以浙江省非物质文化遗产代表性项目李村抬阁为例完成了地域性非遗文创产品的设计实践，为地域性非遗文创产品的设计提供启示，实现非遗在当代的价值转化。

As an important component of China's outstanding traditional culture,regional intangible cultural heritage carries rich historical information and unique regional characteristics,and serves as a significant carrier for cultural inheritance and innovation.Its protection and inheritance not only help enhance cultural identity and national pride but also achieve the organic unity of cultural and economic values through the development of cultural and creative products.Based on the three-level cultural theory model,this paper refines the consumer demand elements of intangible cultural heritage cultural and creative products.Through questionnaire surveys and KANO model analysis,it screens out 11 key demand elements from the instinctive level,behavioral level,and reflective level,including basic demands,expected demands,and attractive demands.It also prioritizes each demand element and summarizes the design points of regional intangible cultural heritage cultural and creative products.Taking the representative project of intangible cultural heritage of Zhejiang Province,Li Village's Platform Carrying,as an example.The design practice of regional intangible cultural heritage creative products was completed,providing inspiration for the design of regional intangible cultural heritage creative products and realizing the value transformation of intangible cultural heritage in contemporary times.