工业技术与职业教育

在构建“双循环”新发展格局的国家战略背景下，我国催生出更大容量的数字经济规模，致使国内企业能迅速拓展至国外市场参与竞争。由此，各类职业院校都提出了“要培育具有国际化职业视野、大数据分析能力和跨境电商实践素质的新型营销人才”的新目标。进入新时代，为更好地适应新商科发展趋势与后疫情就业新形势，尝试构建“线下应用型+线上嵌入式+多维度考评”的全新实践教学体系，并从课程内容动态调整、模拟场景深化培养、创新平台协同育人等三层面探索大数据营销人才培养的新路径。

Under the national strategic background of building "Dual Cycle" development pattern, China has spawned a largercapacity digital economy, has spawned a larger-capacity digital economy, which has enabled domestic companies to quickly expand to foreign markets to participate in competition. As a result, various vocational colleges have put forward the new goal of "cultivating new marketing talents with international career vision, big data analysis ability and cross-border e-commerce practical quality". In the new era, in order to adapt to the development trend of new business and the new situation of post epidemic employment, this study attempts to construct a new practical teaching system of "offline application + online embedded + multi-dimensional evaluation", and explores a new path for the training of big data marketing talents from three aspects: dynamic adjustment of course content, deepening training of simulation scenes and collaborative education of innovative platform.